Intel\’s new TV box to point creepy spy camera at YOUR FACE • The Register

Intel\’s new TV box to point creepy spy camera at YOUR FACE • The Register

via Intel\'s new TV box to point creepy spy camera at YOUR FACE • The Register.

More controversial is the plan to use a camera on the box to look outward, to identify the faces staring at the goggle box… telescreen-stylie. Intel will use that to present personalised options and targeted advertising, in a process which seems immediately creepy but might make sense to anyone who has tuned in to NetFlix to be told “Because you watched Power Rangers Ninja Storm…” We’re used to being watched while we’re web surfing, and those using Google Docs know the composition process contributes to their profile, but being watched on camera might be a step too far for some.

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